| New Sales | Government Outbound IVR | Broadcasting initiatives in rural areas | ||||
|---|---|---|---|---|---|
Advantages : |
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| Problem | Solution | Impact | |||
| Indian railways conducted an awareness campaign using SMS in rural areas to educate people on dangers of trespassing label lines. The campaign had a very low success rate as people were not very comfortable with the English language and very few of them had handsets supporting unicode. | Indian railways recorded messages in Hindi and other regional languages. The messages were scheduled area wise on cell phones as well as landline numbers. | The campaign was a huge success, the number of accidents and casualties on the label went down to a great extent. | |||